diff --git a/.config.mk b/.config.mk
deleted file mode 100644
index e03d2905..00000000
--- a/.config.mk
+++ /dev/null
@@ -1,13 +0,0 @@
-# -*- coding: utf-8; mode: makefile-gmake -*-
-# SPDX-License-Identifier: AGPL-3.0-or-later
-#
-# This environment is used by Makefile targets.  If you not maintain your own
-# searx brand, you normally not need to change the defaults (except SEARX_URL).
-# Compare your settings here with file .config.sh used by the toolboxing in
-# utils.
-
-export SEARX_URL:=$(or ${SEARX_URL},https://searx.me)
-
-export DOCS_URL:=$(or ${DOCS_URL},https://asciimoo.github.io/searx)
-export GIT_URL:=$(or ${GIT_URL},https://github.com/asciimoo/searx)
-
diff --git a/.config.sh b/.config.sh
index 0fdc0ca1..57411ce6 100644
--- a/.config.sh
+++ b/.config.sh
@@ -11,46 +11,41 @@
 # adding them to you local brand (git branch)::
 #
 #     git add .config
-#
-# Compare your settings here with file .config.mk used by the Makefile targets.
 
 # The public URL of the searx instance: PUBLIC_URL="https://mydomain.xy/searx"
-# The default is taken from the Makefile environment (SEARX_URL).
-PUBLIC_URL="${SEARX_URL:-http://$(uname -n)/searx}"
-PUBLIC_HOST="${PUBLIC_HOST:-$(echo "$PUBLIC_URL" | sed -e 's/[^/]*\/\/\([^@]*@\)\?\([^:/]*\).*/\2/')}"
+# The default is taken from ./utils/brand.env.
+
+PUBLIC_URL="${SEARX_URL}"
+#PUBLIC_URL="http://$(uname -n)/searx"
 
 # searx.sh
 # ---------
 
-SEARX_INTERNAL_URL="${SEARX_INTERNAL_URL:-127.0.0.1:8888}"
+# SEARX_INTERNAL_URL="127.0.0.1:8888"
 
-# Only change, if you maintain a searx brand in your searx fork.  The default is
-# taken from the Makefile environment (DOCS_URL, GIT_URL).
-SEARX_DOCS_URL="${DOCS_URL:-https://asciimoo.github.io/searx}"
-SEARX_GIT_URL="${GIT_URL:-https://github.com/asciimoo/searx.git}"
-SEARX_GIT_BRANCH="${SEARX_GIT_BRANCH:-master}"
+# Only change, if you maintain a searx brand in your searx fork.
+# GIT_BRANCH="${GIT_BRANCH:-master}"
 
 # filtron.sh
 # ----------
 
-FILTRON_API="${FILTRON_API:-127.0.0.1:4005}"
-FILTRON_LISTEN="${FILTRON_LISTEN:-127.0.0.1:4004}"
-FILTRON_TARGET="${FILTRON_TARGET:-127.0.0.1:8888}"
+# FILTRON_API="127.0.0.1:4005"
+# FILTRON_LISTEN="127.0.0.1:4004"
+# FILTRON_TARGET="127.0.0.1:8888"
 
 # morty.sh
 # --------
 
 # morty listen address
-MORTY_LISTEN="${MORTY_LISTEN:-127.0.0.1:3000}"
+# MORTY_LISTEN="127.0.0.1:3000"
+# PUBLIC_URL_PATH_MORTY="/morty"
 
 # system services
 # ---------------
 
+# Common $HOME folder of the service accounts
+# SERVICE_HOME_BASE="/usr/local"
+
 # **experimental**: Set SERVICE_USER to run all services by one account, but be
 # aware that removing discrete components might conflict!
-#
 # SERVICE_USER=searx
-
-# Common $HOME folder of the service accounts
-SERVICE_HOME_BASE="${SERVICE_HOME_BASE:-/usr/local}"
-
diff --git a/Makefile b/Makefile
index acff120f..335fa8ef 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,10 @@
 # -*- coding: utf-8; mode: makefile-gmake -*-
 .DEFAULT_GOAL=help
-include ./.config.mk
+
+export GIT_URL=https://github.com/asciimoo/searx
+export SEARX_URL=https://searx.me
+export DOCS_URL=https://asciimoo.github.io/searx
+
 include utils/makefile.include
 
 PYOBJECTS = searx
diff --git a/docs/conf.py b/docs/conf.py
index c2b2bbd8..761465c4 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -5,10 +5,10 @@ from sphinx_build_tools import load_sphinx_config
 from searx.version import VERSION_STRING
 from pallets_sphinx_themes import ProjectLink
 
-GIT_URL = os.environ.get("GIT_URL", "https://github.com/asciimoo/searx")
+from searx.brand import GIT_URL
 GIT_BRANCH =os.environ.get("GIT_BRANCH", "master")
-SEARX_URL = os.environ.get("SEARX_URL", "https://searx.me")
-DOCS_URL = os.environ.get("DOCS_URL", "https://asciimoo.github.io/searx/")
+from searx.brand import SEARX_URL
+from searx.brand import DOCS_URL
 
 # Project --------------------------------------------------------------
 
diff --git a/docs/dev/makefile.rst b/docs/dev/makefile.rst
index ed9942f4..85aea8ae 100644
--- a/docs/dev/makefile.rst
+++ b/docs/dev/makefile.rst
@@ -44,8 +44,7 @@ Makefile setup
 
 .. _git stash: https://git-scm.com/docs/git-stash
 
-The main setup is done in the :origin:`.config.sh` (read :ref:`toolboxing
-setup`)::
+The main setup is done in the :origin:`Makefile`::
 
   export SEARX_URL=https://searx.me
 
diff --git a/utils/filtron.sh b/utils/filtron.sh
index 85000c59..c81a252a 100755
--- a/utils/filtron.sh
+++ b/utils/filtron.sh
@@ -5,6 +5,8 @@
 
 # shellcheck source=utils/lib.sh
 source "$(dirname "${BASH_SOURCE[0]}")/lib.sh"
+# shellcheck source=utils/brand.env
+source "${REPO_ROOT}/utils/brand.env"
 source_dot_config
 source "${REPO_ROOT}/utils/lxc-searx.env"
 in_container && lxc_set_suite_env
@@ -13,6 +15,9 @@ in_container && lxc_set_suite_env
 # config
 # ----------------------------------------------------------------------------
 
+PUBLIC_URL="${PUBLIC_URL:-http://$(uname -n)/searx}"
+PUBLIC_HOST="${PUBLIC_HOST:-$(echo "$PUBLIC_URL" | sed -e 's/[^/]*\/\/\([^@]*@\)\?\([^:/]*\).*/\2/')}"
+
 FILTRON_URL_PATH="${FILTRON_URL_PATH:-$(echo "${PUBLIC_URL}" \
 | sed -e 's,^.*://[^/]*\(/.*\),\1,g')}"
 [[ "${FILTRON_URL_PATH}" == "${PUBLIC_URL}" ]] && FILTRON_URL_PATH=/
diff --git a/utils/morty.sh b/utils/morty.sh
index 58de0cc9..a20cde36 100755
--- a/utils/morty.sh
+++ b/utils/morty.sh
@@ -4,6 +4,8 @@
 
 # shellcheck source=utils/lib.sh
 source "$(dirname "${BASH_SOURCE[0]}")/lib.sh"
+# shellcheck source=utils/brand.env
+source "${REPO_ROOT}/utils/brand.env"
 source_dot_config
 source "${REPO_ROOT}/utils/lxc-searx.env"
 in_container && lxc_set_suite_env
@@ -12,8 +14,9 @@ in_container && lxc_set_suite_env
 # config
 # ----------------------------------------------------------------------------
 
-PUBLIC_URL_PATH_MORTY="/morty"
-PUBLIC_URL_MORTY="$(dirname "${PUBLIC_URL}")${PUBLIC_URL_PATH_MORTY}"
+PUBLIC_URL="${PUBLIC_URL:-http://$(uname -n)/searx}"
+PUBLIC_URL_PATH_MORTY="${PUBLIC_URL_PATH_MORTY:-/morty}"
+PUBLIC_URL_MORTY="$(echo $PUBLIC_URL |  sed -e's,^\(.*://[^/]*\).*,\1,g')${PUBLIC_URL_PATH_MORTY}"
 
 MORTY_LISTEN="${MORTY_LISTEN:-127.0.0.1:3000}"
 # shellcheck disable=SC2034
diff --git a/utils/searx.sh b/utils/searx.sh
index 19cb4198..a6f2d5ee 100755
--- a/utils/searx.sh
+++ b/utils/searx.sh
@@ -5,6 +5,8 @@
 
 # shellcheck source=utils/lib.sh
 source "$(dirname "${BASH_SOURCE[0]}")/lib.sh"
+# shellcheck source=utils/brand.env
+source "${REPO_ROOT}/utils/brand.env"
 source_dot_config
 source "${REPO_ROOT}/utils/lxc-searx.env"
 in_container && lxc_set_suite_env
@@ -13,6 +15,8 @@ in_container && lxc_set_suite_env
 # config
 # ----------------------------------------------------------------------------
 
+PUBLIC_URL="${PUBLIC_URL:-http://$(uname -n)/searx}"
+
 SEARX_INTERNAL_URL="${SEARX_INTERNAL_URL:-127.0.0.1:8888}"
 
 SEARX_URL_PATH="${SEARX_URL_PATH:-$(echo "${PUBLIC_URL}" \
@@ -28,8 +32,7 @@ SERVICE_HOME="${SERVICE_HOME_BASE}/${SERVICE_USER}"
 # shellcheck disable=SC2034
 SERVICE_GROUP="${SERVICE_USER}"
 
-SEARX_GIT_URL="${SEARX_GIT_URL:-https://github.com/asciimoo/searx.git}"
-SEARX_GIT_BRANCH="${SEARX_GIT_BRANCH:-master}"
+GIT_BRANCH="${GIT_BRANCH:-master}"
 SEARX_PYENV="${SERVICE_HOME}/searx-pyenv"
 SEARX_SRC="${SERVICE_HOME}/searx-src"
 SEARX_SETTINGS_PATH="/etc/searx/settings.yml"
@@ -126,7 +129,7 @@ shell
 install / remove
   :all:        complete (de-) installation of searx service
   :user:       add/remove service user '$SERVICE_USER' ($SERVICE_HOME)
-  :searx-src:  clone $SEARX_GIT_URL
+  :searx-src:  clone $GIT_URL
   :pyenv:      create/remove virtualenv (python) in $SEARX_PYENV
   :uwsgi:      install searx uWSGI application
   :settings:   reinstall settings from ${REPO_ROOT}/searx/settings.yml
@@ -151,7 +154,6 @@ searx settings: ${SEARX_SETTINGS_PATH}
 If needed, set PUBLIC_URL of your WEB service in the '${DOT_CONFIG#"$REPO_ROOT/"}' file::
 
   PUBLIC_URL          : ${PUBLIC_URL}
-  PUBLIC_HOST         : ${PUBLIC_HOST}
   SEARX_INSTANCE_NAME : ${SEARX_INSTANCE_NAME}
   SERVICE_USER        : ${SERVICE_USER}
 
@@ -286,7 +288,7 @@ update_searx() {
     echo
     tee_stderr 0.3 <<EOF | sudo -H -u "${SERVICE_USER}" -i 2>&1 |  prefix_stdout "$_service_prefix"
 cd ${SEARX_SRC}
-git checkout -B "$SEARX_GIT_BRANCH"
+git checkout -B "$GIT_BRANCH"
 git pull
 ${SEARX_SRC}/manage.sh update_packages
 EOF
@@ -344,12 +346,12 @@ clone_searx() {
     fi
     export SERVICE_HOME
     git_clone "$REPO_ROOT" "$SEARX_SRC" \
-              "$SEARX_GIT_BRANCH" "$SERVICE_USER"
+              "$GIT_BRANCH" "$SERVICE_USER"
 
     pushd "${SEARX_SRC}" > /dev/null
     tee_stderr 0.1 <<EOF | sudo -H -u "${SERVICE_USER}" -i 2>&1 | prefix_stdout "$_service_prefix"
 cd "${SEARX_SRC}"
-git remote set-url origin ${SEARX_GIT_URL}
+git remote set-url origin ${GIT_URL}
 git config user.email "$ADMIN_EMAIL"
 git config user.name "$ADMIN_NAME"
 git config --list
@@ -546,7 +548,6 @@ inspect_service() {
 sourced ${DOT_CONFIG#"$REPO_ROOT/"} :
 
   PUBLIC_URL          : ${PUBLIC_URL}
-  PUBLIC_HOST         : ${PUBLIC_HOST}
   SEARX_URL_PATH      : ${SEARX_URL_PATH}
   SEARX_INSTANCE_NAME : ${SEARX_INSTANCE_NAME}
   SEARX_INTERNAL_URL  : ${SEARX_INTERNAL_URL}
diff --git a/utils/templates/etc/apache2/sites-available/morty.conf b/utils/templates/etc/apache2/sites-available/morty.conf
index 6bcc77b7..2c5727b1 100644
--- a/utils/templates/etc/apache2/sites-available/morty.conf
+++ b/utils/templates/etc/apache2/sites-available/morty.conf
@@ -23,6 +23,6 @@ ProxyPreserveHost On
     # needed by searx to render correct *Search URL* in the *Link* box and
     # *saved preference*.
 
-    # RequestHeader set Host ${PUBLIC_URL_PATH_MORTY}
+    # RequestHeader set Host ${PUBLIC_HOST}
 
 </Location>