diff --git a/news/11171.feature.rst b/news/11171.feature.rst
new file mode 100644
index 000000000..3c4e2d2d2
--- /dev/null
+++ b/news/11171.feature.rst
@@ -0,0 +1 @@
+Add ability to force progress bars to be used, for allowing progress bars to be shown in subprocesses.
diff --git a/src/pip/_internal/cli/cmdoptions.py b/src/pip/_internal/cli/cmdoptions.py
index d05e502f9..ed8114e72 100644
--- a/src/pip/_internal/cli/cmdoptions.py
+++ b/src/pip/_internal/cli/cmdoptions.py
@@ -226,9 +226,12 @@ progress_bar: Callable[..., Option] = partial(
     "--progress-bar",
     dest="progress_bar",
     type="choice",
-    choices=["on", "off"],
+    choices=["on", "off", "forced"],
     default="on",
-    help="Specify whether the progress bar should be used [on, off] (default: on)",
+    help=(
+        "Specify whether the progress bar should be used [on, off, forced]"
+        " (default: on)"
+    ),
 )
 
 log: Callable[..., Option] = partial(
diff --git a/src/pip/_internal/cli/progress_bars.py b/src/pip/_internal/cli/progress_bars.py
index 0ad14031c..2b088418c 100644
--- a/src/pip/_internal/cli/progress_bars.py
+++ b/src/pip/_internal/cli/progress_bars.py
@@ -1,6 +1,7 @@
 import functools
 from typing import Callable, Generator, Iterable, Iterator, Optional, Tuple
 
+from pip._vendor.rich.console import Console
 from pip._vendor.rich.progress import (
     BarColumn,
     DownloadColumn,
@@ -25,7 +26,9 @@ def _rich_progress_bar(
     bar_type: str,
     size: int,
 ) -> Generator[bytes, None, None]:
-    assert bar_type == "on", "This should only be used in the default mode."
+    assert (
+        bar_type == "on" or bar_type == "forced"
+    ), "This should only be used in the default mode or if forced."
 
     if not size:
         total = float("inf")
@@ -47,7 +50,13 @@ def _rich_progress_bar(
             TimeRemainingColumn(),
         )
 
-    progress = Progress(*columns, refresh_per_second=30)
+    progress = Progress(
+        *columns,
+        refresh_per_second=30,
+        console=Console(
+            force_terminal=bar_type == "forced",
+        ),
+    )
     task_id = progress.add_task(" " * (get_indentation() + 2), total=total)
     with progress:
         for chunk in iterable:
@@ -62,7 +71,7 @@ def get_download_progress_renderer(
 
     Returns a callable, that takes an iterable to "wrap".
     """
-    if bar_type == "on":
+    if bar_type == "on" or bar_type == "forced":
         return functools.partial(_rich_progress_bar, bar_type=bar_type, size=size)
     else:
         return iter  # no-op, when passed an iterator