diff --git a/news/10126.trivial.rst b/news/10126.trivial.rst
new file mode 100644
index 000000000..ba563cd4d
--- /dev/null
+++ b/news/10126.trivial.rst
@@ -0,0 +1 @@
+Use ``--color=yes`` to color pytest outputs.
diff --git a/setup.cfg b/setup.cfg
index cb1ecab65..d5dfb587e 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -54,7 +54,7 @@ follow_imports = skip
 follow_imports = skip
 
 [tool:pytest]
-addopts = --ignore src/pip/_vendor --ignore tests/tests_cache -r aR
+addopts = --ignore src/pip/_vendor --ignore tests/tests_cache -r aR --color=yes
 markers =
     network: tests that need network
     incompatible_with_test_venv