diff --git a/pip/download.py b/pip/download.py
index 50b81b36b..3ad3817c4 100644
--- a/pip/download.py
+++ b/pip/download.py
@@ -19,6 +19,7 @@ from pip._vendor.six.moves.urllib import parse as urllib_parse
 import pip
 
 from pip.exceptions import InstallationError, HashMismatch
+from pip.models import PyPI
 from pip.utils import (splitext, rmtree, format_size, display_path,
                        backup_dir, ask_path_exists, unpack_file)
 from pip.utils.ui import DownloadProgressBar, DownloadProgressSpinner
@@ -535,21 +536,26 @@ def _download_url(resp, link, content_file):
 
         progress_indicator = lambda x, *a, **k: x
 
+        if link.netloc == PyPI.netloc:
+            url = show_url
+        else:
+            url = link.url_without_fragment
+
         if show_progress:  # We don't show progress on cached responses
             if total_length:
                 logger.info(
-                    "Downloading %s (%s)", show_url, format_size(total_length),
+                    "Downloading %s (%s)", url, format_size(total_length),
                 )
                 progress_indicator = DownloadProgressBar(
                     max=total_length,
                 ).iter
             else:
-                logger.info("Downloading %s", show_url)
+                logger.info("Downloading %s", url)
                 progress_indicator = DownloadProgressSpinner().iter
         elif cached_resp:
-            logger.info("Using cached %s", show_url)
+            logger.info("Using cached %s", url)
         else:
-            logger.info("Downloading %s", show_url)
+            logger.info("Downloading %s", url)
 
         logger.debug('Downloading from URL %s', link)
 
diff --git a/pip/index.py b/pip/index.py
index 90fccedc0..4372695f0 100644
--- a/pip/index.py
+++ b/pip/index.py
@@ -22,6 +22,7 @@ from pip.exceptions import (
     UnsupportedWheel,
 )
 from pip.download import url_to_path, path_to_url
+from pip.models import PyPI
 from pip.wheel import Wheel, wheel_ext
 from pip.pep425tags import supported_tags, supported_tags_noarch, get_platform
 from pip.req.req_requirement import InstallationCandidate
@@ -47,21 +48,6 @@ SECURE_ORIGINS = [
 logger = logging.getLogger(__name__)
 
 
-class Index(object):
-    def __init__(self, url):
-        self.url = url
-        self.netloc = urllib_parse.urlsplit(url).netloc
-        self.simple_url = self.url_to_path('simple')
-        self.pypi_url = self.url_to_path('pypi')
-        self.pip_json_url = self.url_to_path('pypi/pip/json')
-
-    def url_to_path(self, path):
-        return urllib_parse.urljoin(self.url, path)
-
-
-PyPI = Index('https://pypi.python.org/')
-
-
 class PackageFinder(object):
     """This finds packages.
 
@@ -1114,6 +1100,10 @@ class Link(object):
     def scheme(self):
         return urllib_parse.urlsplit(self.url)[0]
 
+    @property
+    def netloc(self):
+        return urllib_parse.urlsplit(self.url)[1]
+
     @property
     def path(self):
         return urllib_parse.urlsplit(self.url)[2]
diff --git a/pip/models/__init__.py b/pip/models/__init__.py
new file mode 100644
index 000000000..4f4c030d0
--- /dev/null
+++ b/pip/models/__init__.py
@@ -0,0 +1 @@
+from pip.models.index import Index, PyPI  # noqa
diff --git a/pip/models/index.py b/pip/models/index.py
new file mode 100644
index 000000000..be9911988
--- /dev/null
+++ b/pip/models/index.py
@@ -0,0 +1,16 @@
+from pip._vendor.six.moves.urllib import parse as urllib_parse
+
+
+class Index(object):
+    def __init__(self, url):
+        self.url = url
+        self.netloc = urllib_parse.urlsplit(url).netloc
+        self.simple_url = self.url_to_path('simple')
+        self.pypi_url = self.url_to_path('pypi')
+        self.pip_json_url = self.url_to_path('pypi/pip/json')
+
+    def url_to_path(self, path):
+        return urllib_parse.urljoin(self.url, path)
+
+
+PyPI = Index('https://pypi.python.org/')