diff --git a/debian/rules b/debian/rules
index 7030dc0..6e047ee 100755
--- a/debian/rules
+++ b/debian/rules
@@ -4,6 +4,17 @@
 #export DH_VERBOSE = 1
 
 include /usr/share/dpkg/pkg-info.mk
+include /usr/share/dpkg/architecture.mk
+
+ifeq ($(DEB_TARGET_ARCH),$(filter $(DEB_TARGET_ARCH),amd64 i386))
+    DEB_CMAKE_ARCH_OPTIONS=-DCMAKE_CXX_FLAGS="-mtune=haswell" -DCMAKE_C_FLAGS="-mtune=haswell"
+else ifeq ($(DEB_TARGET_ARCH),arm64)
+    DEB_CMAKE_ARCH_OPTIONS=-DCMAKE_CXX_FLAGS="-march=armv8-a+crc -mtune=cortex-a72" -DCMAKE_C_FLAGS="-march=armv8-a+crc -mtune=cortex-a72"
+else ifeq ($(DEB_TARGET_ARCH),armhf)
+    DEB_CMAKE_ARCH_OPTIONS=-DCMAKE_CXX_FLAGS="-marm -march=armv6 -mtune=cortex-a53 -mfloat-abi=hard -mfpu=vfp" -DCMAKE_C_FLAGS="-marm -march=armv6 -mtune=cortex-a53 -mfloat-abi=hard -mfpu=vfp"
+else
+    DEB_CMAKE_ARCH_OPTIONS=
+endif
 
 # see FEATURE AREAS in dpkg-buildflags(1)
 #export DEB_BUILD_MAINT_OPTIONS = hardening=+all
@@ -21,6 +32,7 @@ include /usr/share/dpkg/pkg-info.mk
 override_dh_auto_configure:
 	debian/gen-liboxenmq-install.sh $(DEB_VERSION_UPSTREAM)
 	dh_auto_configure -- -DOXENMQ_INSTALL_CPPZMQ=ON \
+		$(DEB_CMAKE_ARCH_OPTIONS) \
 		-DOXENMQ_BUILD_TESTS=OFF