diff --git a/app/controllers/settings/general.js b/app/controllers/settings/general.js
index 9708501c5..9d5df5e47 100644
--- a/app/controllers/settings/general.js
+++ b/app/controllers/settings/general.js
@@ -8,6 +8,7 @@ import {
     IMAGE_MIME_TYPES
 } from 'ghost-admin/components/gh-image-uploader';
 import {computed} from '@ember/object';
+import {htmlSafe} from '@ember/string';
 import {run} from '@ember/runloop';
 import {inject as service} from '@ember/service';
 import {task} from 'ember-concurrency';
@@ -34,7 +35,6 @@ export default Controller.extend({
     iconMimeTypes: 'image/png,image/x-icon',
     imageExtensions: IMAGE_EXTENSIONS,
     imageMimeTypes: IMAGE_MIME_TYPES,
-
     _scratchFacebook: null,
     _scratchTwitter: null,
 
@@ -50,6 +50,19 @@ export default Controller.extend({
         return `${blogUrl}/${publicHash}/rss`;
     }),
 
+    backgroundStyle: computed('settings.brand.primaryColor', function () {
+        let color = this.get('settings.brand.primaryColor') || '#ffffff';
+        return htmlSafe(`background-color: ${color}`);
+    }),
+
+    brandColor: computed('settings.brand.primaryColor', function () {
+        let color = this.get('settings.brand.primaryColor');
+        if (color && color[0] === '#') {
+            return color.slice(1);
+        }
+        return color;
+    }),
+
     actions: {
         save() {
             this.save.perform();
@@ -257,6 +270,42 @@ export default Controller.extend({
                 this.get('settings.hasValidated').pushObject('twitter');
                 return;
             }
+        },
+        validateBrandColor() {
+            let newColor = this.get('brandColor');
+            let oldColor = this.get('settings.brand.primaryColor');
+            let errMessage = '';
+
+            // reset errors and validation
+            this.get('settings.errors').remove('brandColor');
+            this.get('settings.hasValidated').removeObject('brandColor');
+
+            if (newColor === '') {
+                // Clear out the brand color
+                this.set('settings.brand.primaryColor', '');
+                return;
+            }
+
+            // brandColor will be null unless the user has input something
+            if (!newColor) {
+                newColor = oldColor;
+            }
+
+            if (newColor[0] !== '#') {
+                newColor = `#${newColor}`;
+            }
+
+            if (newColor.match(/#[0-9A-Fa-f]{6}$/)) {
+                this.set('settings.brand.primaryColor', '');
+                run.schedule('afterRender', this, function () {
+                    this.set('settings.brand.primaryColor', newColor);
+                });
+            } else {
+                errMessage = 'The color should be in valid hex format';
+                this.get('settings.errors').add('brandColor', errMessage);
+                this.get('settings.hasValidated').pushObject('brandColor');
+                return;
+            }
         }
     },
 
diff --git a/app/models/setting.js b/app/models/setting.js
index 74015f667..dad0fabc3 100644
--- a/app/models/setting.js
+++ b/app/models/setting.js
@@ -11,6 +11,7 @@ export default Model.extend(ValidationEngine, {
     logo: attr('string'),
     coverImage: attr('string'),
     icon: attr('string'),
+    brand: attr('json-string'),
     defaultLocale: attr('string'),
     activeTimezone: attr('string', {defaultValue: 'Etc/UTC'}),
     codeinjectionHead: attr('string'),
diff --git a/app/styles/layouts/settings.css b/app/styles/layouts/settings.css
index a5642ac96..da4a29647 100644
--- a/app/styles/layouts/settings.css
+++ b/app/styles/layouts/settings.css
@@ -796,3 +796,62 @@ p.theme-validation-details {
 .blog-icon {
     background-image: url("data:image/svg+xml,%3Csvg width='24' height='24' viewBox='0 0 24 24' xmlns='http://www.w3.org/2000/svg'%3E%3Ctitle%3ERectangle%3C/title%3E%3Cg fill='none' fill-rule='evenodd'%3E%3Cpath fill='%23E6EEF2' d='M0 0h24v24H0z'/%3E%3Cpath fill='%23D8E2E8' d='M0 0h12v12H0zM12 12h12v12H12z'/%3E%3C/g%3E%3C/svg%3E");
 }
+
+/** CSS for accent color */
+.input-color-form-group {
+    display: flex;
+    align-items: flex-end;
+    flex-direction: column;
+    margin-bottom: 0;
+}
+
+.input-color {
+    display: flex;
+    position: relative;
+}
+
+.input-color:after {
+    content: "#";
+    position: absolute;
+    top: 6px;
+    left: 40px;
+    color: var(--midlightgrey);
+    font-family: "Consolas", monaco, monospace;
+    font-size: 13px;
+}
+
+.input-color:focus {
+    border: none;
+}
+
+.input-color input {
+    padding-left: 48px;
+    width: 110px;
+    height: 33px;
+    padding-right: 8px;
+    font-family: "Consolas", monaco, monospace;
+    font-size: 13px;
+}
+
+.input-color .color-box {
+    position: absolute;
+    top: 1px;
+    left: 1px;
+    width: 31px;
+    height: 31px;
+    display: inline-block;
+    background-color: var(--lightgrey);
+    border-top-left-radius: 4px;
+    border-bottom-left-radius: 4px;
+    border-right: 1px solid var(--input-border);
+    box-shadow: inset 0 0 0 1px var(--white);
+}
+
+.input-color input:focus + .color-box {
+    top: 2px;
+    left: 2px;
+    width: 30px;
+    height: 29px;
+    border-top-left-radius: 3px;
+    border-bottom-left-radius: 3px;
+}
\ No newline at end of file
diff --git a/app/templates/settings/general.hbs b/app/templates/settings/general.hbs
index 8817bf96b..62d1c0922 100644
--- a/app/templates/settings/general.hbs
+++ b/app/templates/settings/general.hbs
@@ -164,6 +164,31 @@
                 </div>
                 {{/gh-uploader}}
             </div>
+            {{#if this.config.enableDeveloperExperiments}}
+                <div class="gh-setting" data-test-setting="brand-color">
+                    <div class="gh-setting-content">
+                        <div class="gh-setting-title">Accent Color</div>
+                        <div class="gh-setting-desc">Primary color used in your publication theme</div>
+                    </div>
+                    <div class="gh-setting-action">
+                        {{#gh-form-group errors=settings.errors hasValidated=settings.hasValidated property="brandColor" class="input-color-form-group"}}
+                            <div class="input-color">
+                                {{gh-text-input
+                                    name="brand-color"
+                                    placeholder="abcdef"
+                                    autocorrect="off"
+                                    maxlength="6"
+                                    focus-out=(action "validateBrandColor")
+                                    value=brandColor
+                                    data-test-brand-color-input=true
+                                }}
+                                <div class="color-box" style={{this.backgroundStyle}}></div>
+                            </div>
+                            {{gh-error-message errors=settings.errors property="brandColor" data-test-brandColor-error=true}}
+                        {{/gh-form-group}}
+                    </div>
+                </div>
+            {{/if}}
             <div class="gh-setting-last" data-test-setting="coverImage">
                 {{#gh-uploader
                     extensions=this.imageExtensions